collage of abayas by D&G, carolina herrera and maison alexandrine

When I heard the news D&G has launched abaya collection I could not be more happier, I always have dreamt of modest fashion to be part of mainstream fashion, being modest wear designer I said to myself finally we are getting some attention, but a first glance of D&G traditional, lacey abaya collection I was rather very disappointed, since then we keep hearing the news of some major fashion labels trying to tap in to modest wear industry but none of them have quiet got it right, so what is it the major fashion labels are doing wrong?

collage of models wearing dolce and gabbana abayas
Modern over tradition

Here is a truth to be told, the abaya has never been more versatile then now and we want give tradition lacey abaya and matching scarf a break, most of the major fashion labels like D&G and Maison alexandrine haven’t done their home work. There are band of regional designers who are way ahead of the curve in terms or modern, contemporary abaya designs as opposed to traditional lacey abayas that can only be worn on special occasion. It would be rather interesting to see this fashion labels to go beyond traditional abayas and design abayas for every day women, something they can wear to work, for presentation and weekend lunches.

collage of models wearing maison alexandrine abaya collection
Lacks Innovation and trend

Give the straight cut lacey abaya a face lift, there are hundreds of place where we can shop for straight cut abayas, but most of the hijabi’s are keen to break free from traditional mould and looking for abaya with much more innovative silhouette such as trench coat abaya, bomber jacket inspired abayas that are simple trendy and effortless.

models wearing Bouguessa modest wear collection
Collaborate with regional designers/ talents

As a much we love international fashion brands we also embrace regional designer, like I mentioned many of the regional designers are way a head of cure in term of innovative and modern modest wear designs, also they also poses great knowledge of the industry and understand culture very well, It would be best to collaborate with Muslim designers or hire them.

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collage of abayas by D&G, carolina herrera and maison alexandrine

When I heard the news D&G has launched abaya collection I could not be more happier. I always have dreamt of modest fashion to be part of mainstream fashion. Being modest wear designer I said to myself finally we are getting some attention, but a first glance of D&G traditional, lacey abaya collection I was rather very disappointed. Since then we keep hearing the news of some major fashion labels trying to tap in to modest wear industry but none of them have quiet got it right, which is why i decided to take some time to write this post on Why D&G Abaya collection was a failure

collage of models wearing dolce and gabbana abayas
Modern over tradition

Here is a truth to be told, the abaya has never been more versatile then now and we want give tradition lacey abaya and matching scarf a break, most of the major fashion labels like D&G and Maison alexandrine haven’t done their home work. There are band of regional designers who are way ahead of the curve in terms or modern, contemporary abaya designs as opposed to traditional lacey abayas that can only be worn on special occasion. It would be rather interesting to see this fashion labels to go beyond traditional abayas and design abayas for every day women, something they can wear to work, for presentation and weekend lunches.

collage of models wearing maison alexandrine abaya collection
Lacks Innovation and trend

Give the straight cut lacey abaya a face lift, there are hundreds of place where we can shop for straight cut abayas, but most of the hijabi’s are keen to break free from traditional mould and looking for abaya with much more innovative silhouette such as trench coat abaya, bomber jacket inspired abayas that are simple trendy and effortless.

models wearing Bouguessa modest wear collection
Collaborate with regional designers/ talents

As a much we love international fashion brands we also embrace regional designer, like I mentioned many of the regional designers are way a head of cure in term of innovative and modern modest wear designs, also they also poses great knowledge of the industry and understand culture very well, It would be best to collaborate with Muslim designers or hire them.

SHARE NOW

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

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